Royal Enfield Showroom

Project Details

Description

Royal Enfield is a brand name under which the Enfield Cycle Company limited of Redditch, Worcestershire sold motorcycles, bicycles, lawn movers and stationary engines which they have manufactured. I have conceptualized the passion for Royal Enfield bicycles into a commercial design that captures the eye of the clients with the exclusive interior spaces that welcome them. Concept of the design is based on "unconditional desire". For some, using a bike gives a never-ending journey; it is their passion. This design represents this never-ending journey. Never ending lines and super graphics are used to highlight this concept. This mainly focuses on grabbing the attention of high-end customers. The desire between man and the machine will contrast the design using never ending path lines. Arrow head super-graphic design elements are used to represent these path lines. The space is divided into four zones, namely; old bike display area, bike categories display area, retail display area, bikes available in Sri Lanka display area. This interior is focused on giving the off-road feeling to the customers and designed with inspiring high tech where most advanced technology is used and an industrial touch is given to the space. The main inspirational source is the bike. The Royal Enfield bike itself is a totally riveting manmade structure that possesses many industrial qualities.