Nike Showroom

Project Details

Description

Nike store is designed to international standards to bring out the true spirit of the brand. Nike established itself as a brand that is considered to be dominating the world of sportswear via constant celebrity endorsement and has become this symbol of pride for athletics. NIKE brand identity as a symbol of agility, speed, and athleticism was established via its logo's strategic positioning. They mainly focus on five categories: running, football, basketball, training and casual wear. And also, tennis is included in the design. Spaces of the design is divided into six zones according to those categories. Selected site has two floors. Ground floor is selected for running, football and tennis. And first floor is selected for training, basketball and casual wear. Concept of the design is to enhance speed and energy of games which symbolizes from the Nike brand identity. The ambience of the store will create speed and energy through its interior. To show the concept of speed and energy horizontal and vertical lines are used which has the effect of visually expanding spaces. They convey strength, stability and also diagonal lines which can suggest movement, energy and action is used. To show the concept of speed and energy colors play a significant role in interior with psychological aspects. The main color used in the design is black. Psychological black gives strength, comfort and protection. Red, orange and yellow colors are used which are energetic colors. These colors can be very attention-grabbing. Orange which is used in 'Nike' interiors is often a bright, happy and uplifting color. Orange can call the mind feelings of excitement, enthusiasm, and warmth. Color scheme is used in a way that the energy of the game is reflected through the design resulting in the overall fulfillment of the conceptual idea of the design.